Why are we
here?

It's in the challenges that this project finds a reason to exist, and I am happy to have identified at least a relevant one for each theme.

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To summarise, in Theme 01 we learned that Synthetic Media might be considered as a fearful tool when it's used maliciously, leading to a higher distrust of reality and an increased difficulty to detect what's real and what's fake. However, when there are no harmful intentions behind, Synthetic Media can potentially provide a new range of creative opportunities, which we will explore in the next stages.

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Theme 02 gave us an overview of the controversial world of the fashion industry. You read about the industry's interest in exploiting new technologies, but you also understood that fashion practices are still oriented by conservative beliefs.

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Theme 03, OOH Advertising. We read about the medium's advantages and obstacles. The chapter also contains information about human attention, explaining that our brains select information based on what's most relevant to us.

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Learning about the current discussions on Synthetic Media, Fashion, and Outdoor Advertising is only the starting point to project ourselves into the future of these industries. No one talked about exploiting OOH's broad reach more effectively, and no one tested the limits of Synthetic Media in an advertising context.

And finally, no one discussed how to ethically use Synthetic Media in Outdoor Fashion Advertising. This is the reason why we're here.

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